Gary Erickson - part 5

If you want to learn even more about the business
ethics and core values that make Gary Erickson
who he is - be sure to pick up the book
by Gary Erickson and Lois Lorentzen

"Raising the Bar: Integrity and Passion
in Life and Business: The Story of
Clif Bar, Inc."

Comments Related to Gary Erickson found on
the back of the book - include:

"Best Mom & Pop business in America"
Reader's Digest America's 100 Best

reading the index was fun:

I haven't read the book yet - but I wonder
what's being said about the following topics
in the Index - below is a small portion of
what you'll find in the books index - these
were of particular interestt to me:

Allied Capital,
Avocet,
Bebop,
Belaying,
Dette's Oceanview Diner,
Big Hairy Audacious Goals,
Bloomfield Bakery,
Boca Burgers,
Bonking,
Cadbury,
Cadbury Schweppes,
Career Development Center,
Cascade Range,
Celestial Seasonings,
Charles Schwab,
Children's Environmental Health Coalition,
Circles of Life Foundation,
Cold Blood (band),
ConAgra,
Co-op America,
Cycling,
Domestiques,
Doodad,
Dyslexia,
Epiphany,
Exit strategy,
Fave Flaves,
Fetzer Vineyards,
Garden Burgers,
Gary's All Natural Peanuts,
Gatorade,
Global Warming,
Grassroots marketing,
Greek pastry,
Green Power Program,
Green Treks,
Griffin Motorwerke,
Gyro Helmets,
Habitat for Humanity,
Imperfection,
Inter Bike Show,
Internal Design Group,
International Slow Food Movement,
Iron Chef,
Leadership team,
Leap of Faith,
Lightlife,
Luna Women's Mountain Bike Team,
Luna Fest,
Max's Opera House Cafe (San Francisco),
Mojo Homework,
Mont Blanc,
Mother Jones,
Mother Teresa,
Mother's Natural Foods,
Mountain Bike Magazine,
Mutant Materials in Contemporary Design"
exhibition (Museum of Modern Art, New York City)
National Public Radio,
Native Energy,
Natural Products Expo Wesst (Anaheim, California),
Nazareth,
New Leaf Paper (San Francisco),
North Beach Restaurant (San Francisco),
"Open dog" policy,
Organic Farming Research,
Organic ingredients,
Ownership and venture capital,
Pamploma Spain,
Patagonia - Employee Internship Program,
PepsiCo,
Pilates,
Planet- greening office,
Planet - footprint,
Planet - steward-ing the clif ecosystem,
Project Wild Hope,
Quaker Oats,
Questioning Culture,
Rapid Quench,
Recapitalization,
Red road,
Redemption of stock,
Reinvention,
Retreat,
Return on investment,
Ritchey Bicycles,
Rock climbing,
running,
Sabbatical,
Sag wagon,
Saving the Corporate Soul,
Siege climbing,
Sierra Treks,
Snowboarding,
Soda Mountain Wilderness Council,
South Beach diet,
Spaces and silences,
Specialized Bicycles,
Spenco Gel,
Spirit in Business Conference,
Stonyfield Farms,
StopWaste,
Surfrider Foundation,
Sustainability,
Sustaining Community,
Sustaining Planet,
TBCF,
The Breast Cancer Fund,
Team in Training,
Teamwork,
Tipping Point,
Tour de France,
Tower of Power (band),
Trainers,
Traveling Light,
Triathlon,
TriCity Sporting Goods,
Trinity Alps,
Tulip Graphics,
Twenty-Two Immutable Laws of Branding (Ries and Ries),
Unilever,
U.S. Postal Service Pro Cycling Team,
Vagina Monologues (Ensler),
Venture capitalists,
Wall Street,
Waterkeeper Alliance,
"Wellness Diva".
White Wave,
Work - meaning and purpose in,
Working Assets,
Yohas,
Yoshi's (Berkeley),

there you have it - why I have put Gary Erickson
on my "Meet & Hug List"

~Bell
eMail: bell.mail (at) gmail.com


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